Following a lengthy process of investigation, research and negotiation with various industry players, Sentient Publishing has decided to launch The GAPP Awards to address its core markets of Graphics, Advertising, Print and Packaging. The Awards will combine the prestige of producing work of distinction while allowing the participants to have fun and interact with like-minded people.
This competition will be fully-representative and will address all aspects of printing across all sectors of the industry. The competition will address all types of printing including litho, digital, flexo, gravure, silkscreen and large-format and will include all types of substrates whether paper-based or not.
Categories will pit similarly printed products against each other as opposed to looking at specific printed products such as calendars or annual reports. The specific printing technique used to produce each entry will form the main entry criteria. Other criteria will be developed to ensure clarity and further differentiation. At present 20 categories will create a platform for fair competition. This may change depending on the input requested and received from the different sectors of the industry. Judging will be conducted using specific set of criteria pertinent to the production method for each category. Independent auditors will verify the decisions reached against a matrix which will ensure that there are no irregularities arising from the judging process.
A competition of this nature requires buy-in from the industry and as a result the competition will be extensively marketed and rolled out across a number of platforms including magazine advertising and a dedicated website.
All entry criteria will be formulated and created with the assistance of industry bodies and recognised industry experts. In addition judging will be handled independently and separately from The GAPP Magazine, Sentient Publishing or any of its staff or agents. An independent convenor of judges will be appointed who will work in consultation and conjunction with industry bodies and players to select respected and reputable judges. Judges will be required to recuse themselves if they have been involved or have prior knowledge of any specific job in a category.
The awards ceremony will be held in October 2016 and all entries created between September 2014 and September 2016 will be eligible for entry.